Client: Dizzee Rascal
Project Title: ‘What You Need’
Role: Producer and Stylist
Brief: For Dizzee Rascal’s “What You Need” music video, I took on the dual roles of Producer and Stylist to bring a highly imaginative concept to life. Our vision was to transform the UK rap legend into the ‘Dizzeebot3000’, a quirky, futuristic humanoid cleaning robot. Bringing this character to life required a seamless bridge between practical fashion and clever VFX. By managing both the production logistics and the on set styling, I ensured the physical wardrobe laid the groundwork for the digital robotic elements added in post-production. The final result is a polished, inventive, and incredibly fun promo that perfectly captures Dizzee’s signature high energy.
Deliverables: 1 Music Video
Usage: Youtube, Instagram, Streaming platforms
