Client: Nightshades
Project Title: ’30 Shades 30 Days’
Role: Creative Director/Producer and Social Media Strategist
Brief: I delivered an end-to-end 360 degree brand strategy, establishing the foundational DNA and visual identity for Nightshade’s market debut. I led a rigorous six week pre-launch phase, developing a comprehensive content suite for both the digital flagship and social platforms. For the debut collection, I engineered the ‘#30SHADES30DAYS’ campaign, a high-velocity social strategy designed to showcase the full product range, 10 styles across three colorways, through daily, synchronised releases. My post-release strategy focused on sustained engagement and brand authority, managing a three month content cycle that integrated stylized e-commerce assets with high-converting UGC. To further scale the brand’s reach, I spearheaded a strategic PR and seeding initiative, securing high-profile placements in editorial magazines, music videos, and industry events by leveraging my network of stylists and photographers. This holistic approach ensured a seamless transition from brand concept to a high-performing market presence.
Deliverables: Ecom photos, 30 videos, 60 photos
Usage: Instagram, Tik Tok and Website
