Client: Meron Addis
Project Title: ‘Don’t prove me wrong’
Role: Director and Producer
Brief: For the launch of ‘Don’t Prove Me Wrong,’ I served as Director and Producer, personally overseeing the project’s Art Direction and Styling to ensure total aesthetic cohesion. I developed a visual language that utilized ‘soft and sultry’ textures and a romantic narrative to elevate the track’s R&B foundations. By managing the end-to-end production while simultaneously hands-on with the visual styling, I was able to maintain a rigorous standard of quality and ensure the final asset was perfectly aligned with the artist’s brand evolution.
Deliverables: 1 music video
Usage: Instagram and Youtube
