Client: Yesterday Clothing
Project Title: ‘Staff Only’
Role: Creative Producer and Stylist
Brief: For the launch of the brand’s debut collection, I Creatively Directed and Produced the shoot, architecting the visual identity and content strategy for the inaugural social media rollout. I oversaw the end-to-end production of all video and photography assets, ensuring a cohesive brand narrative across every touchpoint. To achieve a specific balance between nostalgic sentiment and a modern, clean aesthetic, I made the strategic decision to capture the campaign on medium format film. I also spearheaded location scouting, securing a site that served as a thematic extension of the collection’s design philosophy, ultimately delivering a premium suite of assets that defined the brand’s market entry.
Deliverables: 1 video and 20 images
Usage: Instagram and Tik Tok
