Client: Tiwa Savage
Project Title: Sugarcane EP (Ma Lo, Sugarcane, Get it now), Love Struck and Dis Love
Role: Stylist
Brief: I spearheaded the strategic brand reinvention for Tiwa Savage to facilitate a successful entry into the UK market. Recognising the need for authentic local resonance, I directed a comprehensive visual overhaul across a series of EP and single releases, including high-profile UK collaborations. By integrating London’s distinctive streetstyle aesthetic with her core brand identity, I established her cultural relevancy within the British landscape. I oversaw the end-to-end reinvention of her image for her music video slate, ensuring every visual touchpoint was engineered to build credibility and engagement with a UK-centric audience
Deliverables: 5 music videos and 2 shows
Usage: Instagram and Youtube