Client: VSSL
Project Title: ‘ANFM’
Role: Stylist
Brief: For the launch of VSSL, a platform dedicated to the intersection of sport and culture, I oversaw the creative direction and production of the flagship campaign, ANFM. Released in conjunction with the World Cup, the project explored Afro-Caribbean identity through a diasporic lens, reinterpreting the national anthems of Jamaica, Congo, and England. As one of the leads on this initiative in terms of creative direction, I coordinated across all Heads of Departments to ensure a unified visual and conceptual narrative. I placed a strategic emphasis on art direction and styling as the primary vehicles for reclaiming these cultural spaces, ensuring the final deliverables balanced complex social nuances with a high-fidelity, premium aesthetic.
Deliverables: 3 Videos
Usage: Instagram
