Client: Thrivin
Project Title: ‘Strength has many forms’
Role: Executive Producer and Senior Social Media Manager
Brief: As Executive Producer for Thrivin’s Spring Collection, I directed the end-to-end creative vision and operational strategy for a comprehensive two month digital rollout. To elevate the brand’s visual authority, I architected a high-caliber creative team, sourcing specialised talent to ensure the production quality met premium market standards. I spearheaded a holistic social media strategy, engineering a suite of deliverables that bridged the gap between creative storytelling and performance goals, ultimately driving a cohesive and elevated brand narrative across all platforms.
Deliverables: 30 videos, 30 retouched images and 10 campaign banners
Usage: Instagram, Tik Tok and Website
